On 23 June 2016, the United Kingdom voted to leave the European Union (EU).  Within the next few months Article 50 of the Lisbon Treaty will be invoked defining the timeline and process for the exit.  Forty one years prior, the UK voted to join the European Common Market (ECC) effectively shunning New Zealand and Australia in the process.

Once again, the UK will be looking beyond the English Channel for goods and services.  One of the underlying trends being sounded in the capital is that ‘London is open’.  Indeed, London is open for business and now is the time to capitalise on this and the wider UK markets.

Doing business in the UK from New Zealand is now 10-15% cheaper than mid-June 2016.  Government and industry are eager to prove that the decision, whilst divisive, is final.  Furthermore, examples of trading beyond the confines and rules of the EU are being promoted constantly.

When entering any new market, a clear and well thought out strategy needs to be in place.  The criticality of aligning strategy and sales is just as relevant today as it was pre-Brexit.  The distinct difference and advantage today is that the UK now feels it is ‘free’ to trade with the rest of the world, and that includes New Zealand.

A strong and dynamic New Zealand Expat community resides in London.  There is a comradery and communality between cultures and economies and an acknowledgment that New Zealand produces quality products and services.  The market is generally educated and wealthy. Underpinning all of this is a devaluation of the pound not seen in a decade.

Citrus Tree Consultants will work with you to:

1. Define your market strategy and entry point.
2. Identify key customers and resellers with whom to engage.
3. Represent you in the UK market and form genuine and long lasting business relationships.
4. Agree monthly milestones and resources, limiting your overhead and maximising your return.

The economy and political system is in a state of flux.  As always, out of chaos comes opportunity.  That opportunity is real and relevant. We encourage you to re-evaluate your export markets as the UK is once again a market worthy of consideration.  One thing is certain, over the next five years, the UK will again reach out to the world and re-position itself as a global trader of goods and services.

The London tech start-up sector is vibrant. It now rivals Silicon Valley with the best brains and capital across Europe continuing to settle in London.   The Fintech sector may benefit most from this upheaval as continued efficiencies and rationalisations occur.