Citrus Tree Startup Program

A tailored market entry strategy is vital for survival. In fact, one of the most common causes of startup failure is the lack of an appropriate strategy that effectively uses a company’s skills and resources to enter a selected target market segment.

Through the Citrus Tree Startup Accelerator Program, companies can engage a skilled strategy consultant to guide them through the process of strategy development, including the ‘lean venturing’ process.

A business plan is not a business strategy. A well designed strategy identifies and addresses the challenges and barriers to market and estimates resource requirements accordingly.

The Citrus Tree Accelerator Program will provide your business with:

  • A startup coach
  • Lean venturing and startup consulting
  • Product development assistance (Minimum Viable Product)
  • A go-to-market strategy
  • Access to corporate partners
  • Access to funding networks

The Citrus Tree Startup Coach creates an individualised company development plan for your business. They will then manage all the resources needed to provide support as required in each of the following areas:

  • Business concept analysis
  • Business strategy development
  • Technology design assessment
  • Technology development / outsourcing
  • Market and competition analysis
  • Financial analysis of business model
  • Assessment of management team strengths and weaknesses
  • Capital requirements estimate
  • Fund raising strategy
  • Assistance developing investor pitch deck
  • Risk management strategies
  • Go-to-market strategy development
  • Corporate positioning and messaging

Identifying potential partners and lighthouse customers

The Citrus Tree Accelerator Program will fast track your road to market. Call us today for more information.